The provider(s) will manage advertising and/or sponsorship on the following Council-owned assets:
- Roadside verges or central reservations (including existing variable message signs)
- Streetlights
- Roundabouts
- Council buildings (internal and external)
- Council-owned land and car parks
The appointed provider(s) will be responsible for:
- Surveying and assessing the suitability of assets for advertising or sponsorship, setting out clear "roll out" plans
- Obtaining all necessary planning permissions and advertisement consents
- Designing, supplying, installing, and maintaining all advertising infrastructure
- Actively marketing and securing advertisers and sponsors for the available asset portfolio
- Managing invoicing and payment collection from advertisers and sponsors
- Ensuring all advertising content complies with the Council's Advertising and Sponsorship Policy and relevant ASA/CAP codes
- Providing regular performance and financial reporting to the Council
- Attending contract review meetings and responding to Council queries
- Offering unsold advertising space for Council or community messaging at no cost