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In Worcestershire, supporting adults to have a healthy lifestyle remains a public health priority. Around 67% of adults in Worcestershire are classified as overweight or obese. Despite men being more likely than women to be overweight nationally (69.7% compared to 59.2%), uptake of local weight management programmes among men is disproportionately low, estimated at just 12% of participants. This highlights a significant gap in engagement and accessibility, as men often face cultural, social, and practical barriers to joining traditional programmes. The consequences are serious: excess weight substantially increases the risk of long-term conditions such as type 2 diabetes, cardiovascular disease, and certain cancers, underscoring the urgent need for more tailored, male-focused interventions to address these inequalities.
By embedding weight management within a sports setting, programmes overcome cultural and psychological barriers, making them more appealing and sustainable for men compared to clinical or classroom-style interventions.
Fit for Life will:
Contract value is £257,066 for the period 01/05/26 - 30/04/30
| Lot | Title | Value |
|---|---|---|
| 1 | Lot 1 | — |
| Title | Supplier | Value | Awarded |
|---|---|---|---|
| Award 1 | ICAREIMOVE LIMITED | — | — |