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The contract is for the provision of media buying services to support HMRC's advertising and communications campaigns. This includes the planning, purchasing, and optimisation of advertising media space across multiple channels, using specialist expertise, tools and market access to secure the required reach, quality and value for money. Services will be delivered by the centrally appointed supplier under the CCS RM6364 framework (Lot 1), on a call-off basis aligned to HMRC campaign requirements.
| Lot | Title | Value |
|---|---|---|
| 1 | Lot 1 | — |
| Title | Supplier | Value | Awarded |
|---|---|---|---|
| Award 1 | WAVEMAKER LIMITED | £120,000,000 | 4 May 2026 |