Award of PHS00926 Media - Adult Flu 2627

PHS is looking for a full-service media buying agency to develop a robust and innovative media plan which specifically targets people who are eligible for the flu vaccine and will engage key audiences for this programme:• Adults aged 18–64 who are at higher risk of severe illness from influenza.• Health and social care workers and all NHS staff.• People at increased risk living in the most deprived communities, helping to reduce health inequalities and improve vaccine uptake.• People at increased risk within diverse ethnic communities.• Pregnant women.