C0168 - NLPU Cross Distributor Campaign

The National Lottery Community Fund (Fund), on behalf of the National Lottery Promotions Unit (NLPU) is running a procurement process to identify a suitably qualified Supplier for the provision of PR support services as part of the Cross Distributor Campaign. The supplier will be an experienced creative communications and public relations agency who will design, develop, and deliver a high-impact, consumer-facing PR campaign at the latter end of 2026. This campaign will align with and enhance the broader “The National Lottery” (TNL) brand strategy and build on the established success of previous NLPU initiatives such as historic birthday/cross distributor campaigns.