Customer Segmentation Consultancy Services

The contract is for the provision of Customer Segmentation Consultancy services, to create or adopt a model which will support:

• A significantly increased understanding of our customers
• Personalisation and targeting of communications methods and styles
• Service delivery that meets customer needs and expectations
• Tailored engagement with customers Segmentation analysis and support for predictive data modelling
• A more proactive and preventative approach to customer support and interventions
• Identification of data gaps that would support improved customer insight
• Improved customer experience that can be measured.