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Network Rail procures B2C/B2B/CX research services & commercial/consumer market intelligence to support internal and external communications, marketing & engagement activities. This is currently done via a multi-lot framework with multiple suppliers per lot to facilitate both short- and long- term projects with call off mechanisms varying subject to value. NR is undertaking market engagement via a questionnaire to help understand how to potentially retender these services. Any eventual procurement will be undertaken in accordance with the Procurement Act 2023.
This Tender notice is linked to preliminary market engagement notice reference: ocds- h6vhtk - 060cc9
| Lot | Title | Value |
|---|---|---|
| 1 | CommunicationsSuppliers on Lot 1 must be able to research a wide range of audiences, including: • Passengers and the general public • Employees • Businesses and industry stakeholders (B2B) • Politicians and journalists Suppliers must be able to deliver both qualitative and quantitative research, including: • Passenger satisfaction and experience tracking (e.g. stations, journeys, services) • Customer and stakeholder insight (B2C, B2B and CX research) • Employee engagement research • Communications development and evaluation (testing messages, campaigns and materials) • Brand and reputation research • Mystery shopping and on site research • Behaviour change and behavioural insight studies • Segmentation and profiling • Public health, safety and policy related research • Policy evaluation services • Technology Insights | £28,811,228 |
| 2 | Commercial Property & RetailSuppliers on Lot 2 must be able to research a range of audiences, including: • Passengers and the general public • Businesses and industry stakeholders (B2B) • Stakeholders in the wider rail and transport industries such as TOCs (Train Operating Companies), Department for Transport Operator (DfTO) and their stakeholders Suppliers must be able to deliver both qualitative and quantitative research, including: • Trends and insight into retail buying behaviours of passengers and consumers o General retail consumer buying behaviours (national and global) o Travel retail consumer buying behaviours (national and global) o Customer experience – experiential activity • Customer profiling and segmentation • Thought leadership in the retail and commercial sphere • Turning information into actionable insights for daily decision-making and strategic planning |
| £8,578,194 |