Marketing Design & Creative Services Framework at Imperial War Museums (IWM)

Tender

Imperial War Museums

Highlights

Tender deadline
30 Sept 2026
Estimated value
£816,664
Location
UK

Details

Published
28 Aug 2026
Tender deadline
30 Sept 2026
Value
£816,664
Location
UK
Source
Find a Tender
Source notice ID
082057-2026
OCID
ocds-h6vhtk-06ee47
CPV codes
79340000, 79415200, 79822500, 79961100, 92111210, 92312211
View on Find a Tender

Description

The marketing department at IWM seeks to establish a new Framework Agreement for the provision of marketing design and creative services, including creative ideation, graphic design, art working, video production, photography, illustration, and copywriting.

The Framework will consist of multiple Lots, as detailed below (with respective estimated value for each Lot over the four years of the Agreement):

•Lot 1 – Advertising and Brand Campaign Ideation and Design (£520,000)

•Lot 2 – Print Design and Art Working (£80,000)

•Lot 3 – Digital Design and Art Working (£100,000)

•Lot 4 – Copywriting (£40,000)

•Lot 5 – Illustration (£40,000)

•Lot 6 – Video Production (£150,000)

•Lot 7 – Photography (£50,000)

Each Lot is subject to a separate evaluation process and appointment onto one Lot does not guarantee an appointed to any other Lot. Potential Providers will be selected based on IWM's confidence in their ability to deliver the required services which will be determined through an application of the assessment methodology and award criteria outlined within the tender documents.

Potential Providers may bid for one Lot, a combination of Lots or all Lots.

For more information about this opportunity, please visit the eSourcing portal at:

https://www.delta-esourcing.com/tenders/UK-UK-London:-Advertising-photography-services./E6J865Y985

To respond to this opportunity, please click here:

https://www.delta-esourcing.com/respond/E6J865Y985

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Lots (7)

LotTitleValue
1Advertising and Brand Campaign Ideation and DesignCreative agencies who can cover the full creative process from ideation and concept development through to design, art working and final delivery of outputs and design files.£433,333
2Print Design and Art WorkingGraphic designers who can provide design and art working services for the production of printed marketing assets for a range of IWM campaigns. This is likely to involve using existing artwork/assets supplied by IWM to create print materials or templates such as posters and press ads.£66,666
3Digital Design and Art WorkingGraphic designers who can provide design and art working services for the production of static and animated digital marketing assets for IWM campaigns to use across a range of digital channels.£83,333
4CopywritingCopywriters who can write compelling audience-informed copy for use across printed and digital marketing materials and campaigns, ranging from straplines to longer-form body copy for webpages, informed by IWM’s new tone of voice guidelines and audience segmentation.£33,333
5IllustrationIllustrators who can produce illustrations for use across marketing materials and assets, from creative ideation to development. Usage may range from lead creatives for exhibitions and programming, to graphic characters and elements to be used across IWM's website and in digital advertising content.£33,333
6Video ProductionFilm and video production Potential Providers who can provide filming and editing services for the production of video trailers including on-site filming across IWM branches. Potential Providers will work with IWM’s marketing team to develop storyboards, filming and editing footage into multiple video outputs for use across various channels.£125,000
7PhotographyPhotographers who can capture and edit marketing stills photography including on-site across IWM branches. Potential Providers will work with IWM’s marketing team to developing storyboards and photography briefs, providing edited photos for use across various channels.£41,666