Performance Marketing Agency
TenderHighlights
- Tender deadline
- 24 Sept 2026
- Estimated value
- £4,100,000
- Location
- UK
Details
- Published
- 26 Aug 2026
- Tender deadline
- 24 Sept 2026
- Value
- £4,100,000
- Location
- UK
- Source
- Find a Tender
- Source notice ID
- 081480-2026
- OCID
- ocds-h6vhtk-06e721
- CPV codes
- 79342000
Description
this ITT seeks strategic and delivery partners to help Nest build a more mature, always-on marketing capability across Members, Employers and Connectors. The scope spans strategy and business case development, performance marketing, CRM, direct marketing and account-based marketing, supported by specialist ad operations, tracking, attribution and measurement. It covers key direct and digital channels including paid search, organic search, email, paid social, programmatic display and video, content distribution, website optimisation and creative optimisation
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Lots (4)
| Lot | Title | Value |
|---|---|---|
| 1 | Performance Marketing StrategyThe supplier will provide strategic planning, stakeholder engagement and commercial case support across Nest’s Member, Employer and Connector marketing priorities. | £1,025,000 |
| 2 | Performance Marketing Delivery and OptimisationThe supplier will provide strategic, operational and analytical delivery support across paid search, organic search, generative search optimisation, website performance optimisation, paid social, programmatic media and content distribution. | £1,025,000 |
| 3 | CRM, Direct Marketing and Account-Based MarketingThe supplier will provide strategic campaign and journey planning support across direct marketing activities. The focus is on developing, testing and optimising communications and campaign approaches, not on CRM systems, data infrastructure, platform selection, email engines or technical consultancy. | £1,025,000 |
| 4 | Ad Operations, Tracking, Attribution and MeasurementThe supplier will: • Manage tagging and tracking implementation • Support analytics configuration • Develop attribution frameworks • Provide measurement governance • Support consent and privacy compliance • Deliver cross-channel reporting architecture • Improve marketing performance visibility | £1,025,000 |