River Tweed Trail, Brand Positioning and Audience Development
ExpiredHighlights
- Deadline
- 9 Sept 2026
- Estimated value
- £10,000
- Location
- UKM91
Details
- Published
- 4 Aug 2026
- Deadline
- 9 Sept 2026
- Value
- £10,000
- Location
- UKM91
- Source
- Public Contracts Scotland
- Source notice ID
- rls-86-AUG561571
- OCID
- ocds-r6ebe6-0000839227
- CPV codes
- 79342000
Description
The DT team is seeking specialist support to refine and articulate the RTT visitor proposition, develop clear visitor-focused positioning, and identify the target audiences whose motivations, values and interests most closely align with the Trail experience. The appointed consultant/agency will be expected to define the RTT's USP, drawing on its distinctive combination of landscapes, heritage, culture, communities and cross-border identity spanning Scotland and England. This should establish a compelling and differentiated position within the walking and cycling tourism market.
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Lots (1)
| Lot | Title | Value |
|---|---|---|
| 1 | The DT team is seeking specialist support to refine and articulate the RTT visitor proposition, develop clear visitor-focused positioning, and identify the target audiences whose motivations, values and interests most closely align with the Trail experience. The appointed consultant/agency will be expected to define the RTT's USP, drawing on its distinctive combination of landscapes, heritage, culture, communities and cross-border identity spanning Scotland and England. This should establish aThe DT team is seeking specialist support to refine and articulate the RTT visitor proposition, develop clear visitor-focused positioning, and identify the target audiences whose motivations, values and interests most closely align with the Trail experience. The appointed consultant/agency will be expected to define the RTT's USP, drawing on its distinctive combination of landscapes, heritage, culture, communities and cross-border identity spanning Scotland and England. This should establish a compelling and differentiated position within the walking and cycling tourism market. | £10,000 |