Strategic Brand Guardianship

Transport for Wales (TfW) has appointed a strategic Brand Guardianship agency to support the continued development, evolution, activation and governance of its multimodal, bilingual and distinctive brand.

The successful supplier will provide expert insight and strategic leadership to help TfW strengthen and elevate its brand at a pivotal stage in its development, ensuring consistency, creativity and measurable impact across all physical and digital touchpoints. Services will support the delivery of TfW’s long‑term brand strategy and contribute to the organisation’s vision of becoming Wales’ favourite way to travel.

Core services include (but not limited to):

• Strategic brand direction, evolution and innovation
• Branded customer experience development
• Brand guardianship, governance and standards
• Creative development and brand activation
• Strategic expertise, insight and cross‑agency collaboration