Exploring the appeal of 30by30 for Landowners/Managers

Please note the budget is for £45,000 exclusive of vat. The project will run until the end of March 2027.

The overall aim of this qualitative social science research project is to understand what a diversity of landowner or managers, who have not been directly engaged in the process of designing the 30by30 delivery target, think of the opportunity offered by 30by30 for them, and why. The focus will be on landowners and/or managers of medium and large-sized landholdings, reflecting the fact that encouraging involvement of this group, particularly those that can meet the silver and gold tier thresholds described in the 30by30 Delivery Plan, is a priority. The purpose of the research is to use this understanding to help facilitate uptake of the target among this group.